Sometimes to own a moment, you need an advantage. This is where the DROID TURBO steps in as one of the fastest and most powerful devices available.
TO SHOWCASE THE SPEED AND POWER FOUND IN THE DROID TURBO WE PUT IT IN THE HANDS OF JAMES FRANCO IN A SPOT THAT REVEALS THAT WITH A PHONE SO FAST, EVERYTHING AROUND YOU SEEMS SLOW.
ECD: Russell Lambrecht | ACD: JODY ZORN ACD: Jessica Zalaznick | sr ad: vicente jorge sr cw: alejandro quilici | ad: self cw: grant cohen
messaging was then extended to digital and social platforms.
As a means to tease the tv spot and generate buzz, we put together a series of seemingly unrelated “found footage” style videos that reveal Franco’s speed once the Droid is in his possession. The videos were organically seeded out several days prior to the campaign launch and garnered much attention from tech bloggers, Franco fans and Droid enthusiasts.