How do you launch a new messaging app to an audience that already has quite a few? We focused on Allo's differentiating feature, the Google Assistant, to show what can happen when you can do more than just chat. To spread that message we used out of home print, custom illustrated chat stickers, created personalized swag and even printed their faces on coffee - all to drive our users to an immersive musical experience.
CD: LINDSAY BRILLSON | SR AD: SELF | DESIGN: SHAUNG WAN | CW: CAT WILLIAMS AD: ANNA BULLER