TRADITION LEADS THE WAY IS THE FIRST INSTALLMENT IN A SERIES WHERE FIRESTONE SEEKS OUT KEY FIGURES ACROSS THE COUNTRY WHO’S LIFESTYLES REVOLVE AROUND HERITAGE AND TRADITION. IT ATTEMPTS TO SHOW THE PARALLEL VALUE SYSTEMS BETWEEN INDIVIDUALS WHO DEFINE THE CUSTOMS THAT CARRY THE SPIRIT OF AMERICA AND THE TIRES THEY USE TO LEAD THE WAY.
ACD: JASON LIBERATORE ACD: Slate Donaldson | SR AD: SELF SR CW: ROSS CAUVEL