with over 2x more 4g lte coverage than any other carrier, verizon covers things no one else can. so when asked to create a disruptive piece to detract attention from the actual 2014 winter olympics sponsor (at&t), we decided to reveal some of the things you wouldn't expect to see in sochi. With the help of Kevin Hart, we brought you Unexpected Coverage.
We did such a good job of being disruptive, the olympics committee shut our program down. that's right, two cease and desist letters later we had to pull the plug on the entire program.
ECD: CLIFF SKEETE | SR AD: MICHAEL CAMARRA SR CW: BRETT DIXON | AD: SELF CW: GRANT COHEN
With the games taking place late at night, not everyone was able to watch them live. So to fight #FOMOS (Fear Of Missing Out on Sports) and encourage fan participation, we had Kevin ask the audience to upload videos of how they were fighting #FOMOS and he'd then judge each one for their goldworthiness.