To celebrate star wars day (may 4th), we challenged fans across the country to a scavenger hunt that took place online and in the real world to promote Verizon's new phone; the droid turbo.
Using #capturethedroid, we tweeted a series of images and videos that hinted towards our physical locations where we sat with a team of Jawas and an R2-D2 unit to await die hard fans. contestants who tracked us down (there were a lot) won prizes ranging from tickets to Comic Con to the new droid device. This time, these were the droids you were looking for.
ECD: CLIFF SKEETE | ACD: MICHAEL CAMARRA ACD: LAZ MARQUEZ | AD: SELF CW: GRANT COHEN
fans who were unable to engage in the physical scavenger hunt had the opportunity to join in online where we created a series of cryptic stop-motion videos.
And if you'd like to see the stuff nightmares are made of, here's a sped up clip of what the stop-motion process looks like over six 19-hour days.
note: always hire someone else to do your stop-motion.