IN COLLABORATION WITH A SMALL TEAM OF CREATIVES, WE DEVELOPED AND REFOCUSED THE CONTENT ON ALL OF VERIZON’S SOCIAL CHANNELS. EACH DAY, we basically conceptualized and executed a different print ad and within 12 months we expanded verizon’s Facebook following from 3.8 million to 6.8 million. BASED ON OUR CALCULATED CREATIVE EFFORTS, WE EXCEEDED CLIENT EXPECTATIONS AND VERIZON DOUBLED our budget the following year. THE CONTENT WE DEVELOPED HAS INFLUENCED HOW large COMPANIES ARE PERCEIVED ON SOCIAL NETWORKS.
ECD: james wood | ACD: elizabeth cauvel ACD: janeen ritson | jr ad: self jr cw: grant cohen | jr ad: joey manin jr cw: dan galganski
I was also asked to create a physical demonstration of our social media team’s success in book form to illustrate its value for Verizon’s new CMO.